Pusat Internet Desa (PID), a telecentre initiative in Malaysia has grabbed the attention of entire country as well as global communities. The stories about PID activities were featured in various newspapers nationwide. PID was  noticed globally during eAsia 2008, where the managers actively participated in the event and successfully promoted their community products. Furthermore, PIDs implemented over 400 activities across the nation during the Global Entrepreneurship Week in November 2008, putting Malaysia among the top five most active countries in the World.
PIDs were established in 42 rural Malaysian villages since 2003 by the Ministry of Energy, Water, and Communication (now the Ministry of Information, Communication and Culture). Prior to the "awakening", the PIDs offered only free ICT access and ICT training  to the communities. Since 2008, however, a wide variety of demand-driven services are being provided and there has been an increase in their  activities. It has helped in connecting the PIDs with the communities.
The PID initiative has awakened the telecentre movement in Malaysia to not only concentrate on access to  technology, but also to  capacity building of the telecentre managers, development of demand-driven services, community facilitation and to the overall support for the telecentre network, which are the  base for achieving telecentre sustainability.